Black-owned Circle of Brands

Get new sales, reward your customers, grow together

GoodCarts is the FREE, zero-risk app generating new customers for Black-owned online stores. GoodCarts “recycles” customers with post-purchase digital discounts and seamless cross-promotion for your Black-owned ecommerce store.

Find our Shopify App

Free | Easy setup | No credit card required | WooCommerceOther platforms

Working in partnership with 1MBB, an initiative powered by Operation Hope and Shopify, we’ve made it easier to grow Black-owned businesses.  Install the ecommerce app and get 100% set-up for free visibility and store traffic in just minutes.

Meet Black-owned Brands on GoodCarts Meet Black-owned original product brands on GoodCarts. Join them today.

Proud partner with 1MBB – the 1 Million Black Businesses initiative powered by Operation Hope and Shopify.

Increase sales effortlessly – and for free!

GoodCarts automatically shares your custom offer post-checkout with customers from our community of impactful stores and brands, attracting new customers looking to support Black-owned businesses and boosting your sales at no cost to you.

GoodCarts Example Coupons

Create an eye-catching offer in just minutes. New customers — already in purchasing mode — then discover your ecommerce brand!

Pick your circle

Find your good, choose your circle (Black-owned businesses, BIPOC-owned, sustainable products, and other themes.)

Launch in minutes

Create your first custom offer and start reaching new customers in minutes (for real).

Customize to your branding

Match your brand with features such as custom images, logo and offer text.

Example Coupon Editing via GoodCarts Shopify App Dashboard
Example coupon editing via GoodCarts Shopify App Dashboard.

Make your best offer

Create your unique, exclusive GoodCarts offer for the value and expiration date(s) of your choosing. Your discount codes always remain safe from public distribution.

Maximize your ROI

Exclusive GoodCarts digital coupons help you reach new customers for up to 100x LESS than expensive and unpredictable ads. The GoodCarts app is 100% FREE for members with Black-owned ecommerce businesses.

Photo of Jerome Hamilton

“GoodCarts is being developed with and for Black business owners. It’s a great new way to drive new customers to Black-owned ecommerce businesses. I’m inspired by our opportunity to grow together.”

Jerome Hamilton, Chief Operating Officer, Warecorp and GoodCarts advisor

Reward your best customers

Give your customers the checkout experience they deserve with a custom invitation for exclusive discounts from other Black-owned and shop-for-good stores in the GoodCarts network. 

When their purchase is confirmed, they’ll see a “Thank You” invitation — you control the message, the button text and colors. You “upcycle” your traffic to other Black-owned and impact retailers and they “upcycle” their traffic to you! Check out the demo here. 

Zero risk

You control the stores shown on your thank you page. No risk of promoting your direct competition.

Thank You Banner Example

Effortless setup

If you’re on the Shopify platform, we’ll automatically add the post-checkout invite to your store. For other ecommerce platforms, we have simple integration guides and help is available if needed.

Increase your impact

GoodCarts is the ONLY cross-promotion platform designed for impact businesses and social enterprises, including Black-owned retailers. When you download the GoodCarts app, you become part of a unique community of changemaking owners and independent merchants working together to learn, grow and make a difference for people, their communities and the planet.

NO obligation (zero, zilch, none)

GoodCarts has no contracts, no fees and no lock-in periods. You’re free to come and go as you please.

Attract your ideal customers ready to spend

Get ready for a regular pipeline of new conscious customers so you can grow sales.

We all do better together

Become part of the GoodCarts community of purpose-driven and Black-owned brands to make a real difference.   

GoodCarts Recycle Checkout Traffic into New Customers Diagram

Let’s chat

We love connecting live for Q and A. We want to learn more about you and we can share insights on how to win together with GoodCarts. Grab a time.

Nyle Paul, GoodCarts Marketing Associate

Or contact Nyle Paul, our friendly GoodCarts Marketing Associate.

Grow your store—and your impact

Click below to join GoodCarts via our Shopify app or join with other ecommerce platforms.