Find Your GoodCarts Circle

What is a circle? 

GoodCarts is an ecommerce app, but it’s also a unique and active community of ecommerce retailers “recycling” post-purchase traffic and sharing resources and opportunities. Our GoodCarts community is growing and consumers are looking for ways to shop their values. Adding yourself to the GoodCarts circle that best describes your business will help qualified customers find you and be inspired to make a purchase. 

How do I choose my circle? 

Once you install our Shopify app, WooCommerce plugin or create your GoodCarts account for other platforms, you can then select your primary circle.

Which circle does my business belong in?

Choose the GoodCarts circle below you feel may best fit your business and click to learn more. 

In some cases, your business may qualify for multiple circles — in the end, choose the circle that you feel best describes your company or the founding team. You may choose only one primary circle.

This foundational GoodCarts circle is for stores committed to sustainability and/or making a positive social impact. Examples include, but are not limited to:

  • Sustainable products and processes
  • Fair trade
  • Percent to charity
  • Buy-one-give-one
  • Social enterprises
  • Ethical values and social goals
  • B-Corps

Learn more about the Shop-for-Good/Sustainable circle. Not sure if this circle is the right fit? Choose this option and we can help guide you to the circle that is the best fit for you.

A dedicated, cross-promotional network for stores selling a majority of products Made in America/Made in the USA. The Made in the USA label is defined by the Federal Trade Commission (FTC). Learn more about the Made in the USA circle. 

For ecommerce brands that design their own products, have them manufactured and sell direct to consumers online. 

This is a highly selective circle focused on quality consumer products. Brands may qualify if they have at least 1,000 paying customers proving market fit or upon special approval (with a preference given to brands listed by ThingTesting, Product Hunt, DTC Nation, and/or ChannelApe).

The purpose of this circle is to promote product innovation and more sustainable distribution models. Accepted brands may further refine which brands they seek to cross-promote via our Blocklist feature. 

Select this circle if it is your primary interest and expect an onboarding and review email from us. Learn more about the Direct to Consumer Originals circle here. 

Please note: No weapons, alcohol or adult-themed products are permitted on GoodCarts.

Consumers are actively seeking out and purchasing from Black-owned businesses. This circle supports Black-owned ecommerce retailers by receiving and sharing post-purchase traffic through cross-promotion. 

If you are dropshipping products from outside of your home continent, please join our Small Business Entrepreneur Support circle instead. 

Learn more about the Black-owned circle of brands. Our BIPOC-owned circle is also inclusive of Black-owned businesses. Feel free to choose the circle you prefer.

Consumers are searching for opportunities to support BIPOC-owned ecommerce stores. This circle supports ecommerce retail founded by Black, Indigenous and people of color (BIPOC). Learn more about our BIPOC-owned circle here. 

If you are dropshipping products from outside of your home continent, please join our Small Business Entrepreneur Support circle instead. 

Our Black-owned circle is a related option. Feel free to choose either circle if you identify as a Black-owned business. 

This circle is for small business retailers selling primarily traditional products. Now is the time to promote small business entrepreneurship.

Your products are not marketed based on sustainability, social impact or charity support. Learn more about the Entrepreneurs Circle for Small Business here. 

This is the only GoodCarts circle to join without special approval if you are dropshipping products from outside your continent. Please note: No weapons, alcohol or adult-themed products are permitted on GoodCarts.

Here’s to the makers! This GoodCarts circle is for artisans and makers to use post-purchase checkout traffic to cross-promote each other. To join this circle, you must be the primary artisan behind the majority of the products sold in your ecommerce store. Learn more about our Artisan/Handmade circle here.

Once the first discount offer is created, all stores are reviewed for placement in the most appropriate circle. Please note: No weapons, alcohol or adult-themed products are permitted on GoodCarts.

Stores selling handmade artisan goods that are fair trade but made by others, should apply for the Shop-for-Good/Sustainable Products circle. For retailers selling products handmade by others that are not fair trade, try the Entrepreneurs Circle for small businesses.

If you’re an ecommerce retailer located in the United Kingdom and you’re committed to sustainability and/or making a positive social impact, this is the circle for you. 

Examples include, but are not limited to:

  • Sustainable products and processes
  • Fair trade
  • Percent to charity
  • Buy-one-give-one
  • Social enterprises
  • Ethical values and social goals
  • B-Corps

Contact us at uk@goodcarts.co to be placed on our waiting list.



GoodCarts is free. Future paid services and bonus traffic options beyond the free visibility you get within your primary circle are coming soon. 

The GoodCarts network (and ALL of our circles) is not open to ecommerce retailers selling adult/mature products including but not limited to weapons, alcohol, drug paraphernalia, etc.  Contact us if you have any questions.

All prospective GoodCarts stores are reviewed AFTER your first discount offer is created. 

If it is determined at that time your store would be a better fit in a different circle, we may reassign your circle and notify you of the change. If you would like to change circles, please contact GoodCarts


Ready to join?

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